Share Great Content For More Leads
Why You Need To Share Great Content To Attract More Leads?
Its official – content marketing is a great way to get new leads. Your target audience is looking for top quality content and when you provide it to them they will like and trust you and be more likely to subscribe to your email list, purchase something from you or do whatever it is that you want them to do.
Content marketers achieve a lot more leads that those who do not publish useful content. This has been proven in many commercial studies. Social media platforms are a great place to share useful content and if you have a blog of your own then this should be the primary source.
You need the Right Content for the Right Audience
The first thing that you need to do is your market research homework. Only then can you make the right decisions about your target audience and what content to provide to them. The best place to start is to look for keywords in Google that have commercial intent.
What does this mean? Well commercial intent is where a person enters a search term into Google when they have every intention of buying something. This is very different to an informational type of search.
Let’s assume that you have a plumbing business in New York. You can do everything from fixing leaking taps to installing new bathrooms and heating systems. You go to the Google Keyword Planner and discover that there are many keywords related to plumbing. So what do you do?
Well a keyword such as “how to fix a dripping tap” is an informational keyword. The person probably has the intent of fixing their dripping tap themselves. All they need is the information and the steps on how to do it. You can use these keywords for content but they do not have commercial intent.
Now consider the keyword “plumber New York”. This is not an informational keyword as everyone knows that New York will have a lot of plumbers. The person behind this search has commercial intent. They want to find a good plumber in New York that can fix a problem for them.
What does this tell you? Well, it tells you that there is demand for your business online. With this demand, you can use content marketing to your advantage and generate new leads. Without it, there is a little point in embarking on an online content marketing campaign.
When demand is there people will use all kinds of platforms to ask questions. You need to find the most suitable platforms for your business and then answer the questions. In this way, you will build trust with the users and your audience will become loyal to you. They will be unlikely to look elsewhere if they need a product or a service that you offer.
Knowing what your target audience is looking for will keep you a step ahead of the game. These people will use search engines in the main to try and get answers to their problems. Do you think that if your content appears as a high-quality answer to these questions that you will get more leads? You had better believe it!
You need Landing Pages that will Convert
A landing page is the first page that your visitor will see when they follow an ad or a link. Not all landing pages will have a high conversion rate though. So what makes some landing pages convert a whole lot better than others?
Well the starting point is that the headline should be compelling. If your opening line does not captivate your audience then the chances of them reading the rest of your content go way down.
Your landing page should also have high usability. The easier that you make the page to use for your audience the better results you will achieve. Does your landing page look attractive? If not your conversions will be a lot lower.
People don’t like to read large blocks of text so avoid this at all costs. Using bullets to emphasize key points is a good way to go. Benefits should always be emphasized using bullet points.
If you are promoting something then using social proof to back up your claims is a must. Testimonials go a long way to persuading a visitor to opt in or click on that buy button. You need to make it very clear what you want your visitor to do on your landing page.
Do you want them to buy your product or service? Well tell them this and make it very clear how they can do that. Do you want them to opt in to your email list? Well provide an opt in box and steer them towards it.
What Content Marketing strategies are the best?
Email marketing still trumps everything else when it comes to content marketing. So it is very important that you build a list of targeted prospects that you can communicate with on a regular basis.
In order to gain those email subscribers you will need to provide some kind of incentive to them. You could create a PDF document that answers a number of questions that your audience have. Or you could create a video that does the same thing. If you don’t like writing then you can outsource this task to a competent writer. Make videos yourself.
Do you dislike writing or don’t have the time to sit there for hours creating it? There are a lot of people like you and one of the ways around this is to find a really good writer that will create content for you. The trouble is that good writers are pretty rare so you will probably have to wait for them to “schedule you in”.
Of course there is another great way that you can use viral content with your call to action ready to go – and that is by using your SQZIn membership. With the Discover Viral Content feature recently added you can find content that is already popular and then squeeze it and share it.
You do not have to write a single word but you might want to change the headline of the content to make it even more appealing. It’s as easy as that. There is no need for you to reinvent the wheel – just find viral content that is highly related to your business and then squeeze and share. Leads will follow from this.